Personalized Sports Nutrition Coaching for Athletes
Athletes don’t need more nutrition information, they need the right level of support.
Rise Nutrition offers sports nutrition coaching programs for elite, collegiate, high school, and club athletes built around your training demands, competition schedule, and performance goals, not a generic template.
Why Most athletes struggle to get results from nutrition
Most athletes aren’t struggling because they lack effort. They’re struggling because they lack a clear, individualized fueling system.
Conflicting Advice From Every Direction
Every article says something different. Carbs or no carbs? Fasting or frequent meals? When advice changes depending on who's talking, it's impossible to know where to start — or whether what you're doing is actually working.
Generic Plans That Don't Fit Your Life
Downloaded meal plans and app-generated templates don't account for your sport, your training schedule, your travel, or your food preferences. A plan that doesn't fit your life won't survive contact with a real training week.
Information Without Support
Knowing what to do and actually doing it consistently under real-world pressure are two different things. Athletes need a credentialed coach who understands high-performance demands — not more content to sort through alone.
Why Work With a Board-Certified Sports Dietitian, Not Just a Nutrition Coach
I'm Jay Short, MS, RD, CSSD, a board-certified sports dietitian. Most nutrition advice comes from people repeating what they have read. I have run performance research myself, and I have applied it in professional locker rooms where results get measured on the field. That work is current rather than history: I consult with US Soccer and the Columbus Blue Jackets, and you get the same approach, built around your environment, whether that is a school schedule, a club season, or a pro training center.
What that means for you or your athlete:
Research I have run myself at the Ohio State University Performance Lab, not repeated from someone else's summary
Consulting dietitian for the Columbus Blue Jackets and US Soccer
First full-time dietitian for Columbus Crew SC, the 2020 MLS Cup champions
One-to-one work with athletes from MLB, the NFL, the NWSL, the ATP Tour, and NCAA programs
Fueling plans built around real obstacles: travel, team meals, school lunch, and game-day timing
Science translated into steps an athlete can actually follow during a season
What Every Rise Nutrition Coaching Program Includes
Custom nutrition plans, expert guidance, and the tools
to make smart choices wherever you are.
Custom Meal & Supplement Plans
Built around your sport, training load, travel schedule, and food preferences. No templates, no guesswork — a personalized strategy designed to evolve as your season does.
Expert Coaching & Support
Direct access to our team through coaching sessions and messaging. Every recommendation comes with an explanation, because athletes who understand their fueling make better decisions on their own.
App-Based Tracking & Resources
Log food, sleep, and activity in one place. Access our growing library of science-backed resources, fueling guides, and sport-specific content — available anywhere training takes you.
Weekly
Group Coaching Calls
Join live group sessions with other competitive athletes. Ask questions, learn from what others are navigating, and stay accountable — included with all active coaching programs.
Sports Nutrition Coaching for Elite Athletes, High Schoolers, College Players & Teams
Designed for athletes and performance programs across different stages of development and competition.
Elite & Professional Athletes
Athletes competing at the highest levels who need precise, adaptable fueling strategies built around demanding training loads, travel schedules, recovery windows, and competition timelines.
High School & Collegiate Athletes
Motivated athletes focused on fueling development, improving performance, and building habits that translate to the next level — with coaching that accounts for school schedules, growth, and sport demands.
Coaches, Teams & Performance Staff
Programs looking to integrate evidence-based sports nutrition into their training environment to support athlete availability, consistency, and long-term development across a full season.
Competitive & Performance-Minded Adults
Individuals who train seriously, value structure, and want to optimize energy, body composition, recovery, and long-term performance — without plans that ignore real life.
Find Your Level of Sports Nutrition Support
There are two main ways to work with me one to one, plus support for teams and clubs.
Which one works best for you depends on what you are working through right now and what that actually takes. A new level of competition, an injury, or a first real attempt at getting fueling right need closer support week to week. When things are already steady, the job is holding them there, and that takes a different kind of support.
That is what the free call is for. We talk through what is going on and what is getting in the way, then decide together which one fits.
Coaching
For when you want everything pulling in the same direction, and someone making sure it stays that way.
I build the plan, then I stay in it. Before anything gets written, we spend a week looking at how you actually eat. A normal week, not a tidied-up one. That shows me where the real gaps are and where the biggest gains are sitting, so what comes back is specific to you rather than general advice you may already be following. From there I keep watching how it plays out and tell you what to change, not just what is going fine. We talk twice a month, and the plan changes as often as it needs to.
A plan built around how you actually eat and train, not a template
A supplement plan built alongside it
Two 30-minute calls with me each month
I watch how it plays out and tell you what to change, without waiting to be asked
A weekly check-in sheet: how the week went, what is coming up. I read every one.
Messaging in between, so a question does not wait for the next call
The plan updated whenever it needs it, not on a schedule
The full Rise Performance Academy: a presentation, worksheet and written guide on a fresh topic every week, a week before anyone else, plus access to every topic ever published
Membership
For when you want the full game plan and you are ready to run it.
You get the whole thing built for you: the plan, the supplement strategy, and the reasoning behind both, so you know what to do and why. It starts the same way, with a week of looking at how you actually eat rather than how you think you eat, because that is what shows where the real gaps are. From there you are the one putting it into practice day to day, with a check-in every week and a deeper dive every 90 days where the whole plan gets pulled apart and rebuilt against where things have moved.
A plan built around how you actually eat and train, not a template
A supplement plan built alongside it
A 30-minute initial call to walk through the plan
You track how things are going, so you can see for yourself what is working
A weekly check-in sheet: how the week went, what is coming up. I read every one.
Messaging when a question comes up
A deeper dive every 90 days, where the plan gets rebuilt around where things have moved
The Rise Performance Academy core library, plus a rotating topic that changes each week
Team and Organization Services
For clubs, academies, training centers and teams.
Most teams can sense something is missing before they can name the challenges.
What those challenges normally show up as:
Athletes fading late in games
Players not improving at the rate they should
Injuries piling up
Athletes arriving to train having not eaten in hours
Advice that changes depending on which coach gives it
Travel and competition schedules that put the biggest meal at the wrong time
Younger athletes copying supplement habits from professionals who have staff watching them
I work with the group and the staff around it to build something that keeps running once I am not in the room.
Group education sessions, in person or remote
Meal planning and meal layouts for training, competition and travel
Team fueling protocols your staff can run independently
Support and resources for coaching and performance staff
Help building out a nutrition program or department from scratch
Pricing is scoped to the engagement, based on what you need, the size of the group, whether there is ongoing support, and what is already in place.
More involved than the options above?
Some situations need something different. That includes professional athletes, a return to play after injury, or a training load high enough that small mistakes cost real performance. Often there is a performance or medical team already involved, and I work with them to support what they have built.
Tell me what is going on and I will give you an honest answer about what I think would be needed and whether I am the right fit.
3 Steps to Fuel
Your Rise
Every athlete starts with a free Discovery Call. From there, we build a personalized fueling system around your sport, training schedule, and competition calendar and adjust it as the season changes.
Start with a Free Discovery Call
Start with a free 15-minute consultation where we learn about your sport, training demands, schedule, and performance goals. This conversation helps us identify your highest-priority needs and recommend the right level of support.
Build Your Performance Fueling Strategy
Based on your needs, our team develops a personalized fueling and supplement strategy aligned with your training load, competition schedule, and lifestyle. This is not a template — it's built specifically for you.
Apply, Adjust & Perform
With ongoing coaching, education, and accountability, we help you implement your strategy and adjust it as training and competition demands change. The goal is lasting confidence and consistency, not just a plan that works for two weeks.
Frequently Asked Questions
Got questions? We've got answers. Here's what athletes ask most about
oursports nutrition coaching.
Not at all. While I’ve worked extensively with professional athletes and elite teams, Rise Nutrition is designed for athletes and highly active individuals who are committed to improving performance.
If you train consistently, compete at any level, or want structured, performance-focused nutrition support, you’re in the right place.
Absolutely. Many high school athletes benefit from structured, performance-focused nutrition support. This is true especially during periods of growth, increased training volume, and competitive seasons.
Coaching is tailored to the athlete’s age, sport, schedule, and development stage, with an emphasis on education, confidence, and sustainable habits. Parents are welcome to be involved every step of the way.
The best place to start is with a free 15-minute Discovery Call. This conversation helps us understand your sport, training demands, schedule, and goals so we can recommend the right level of support.
Not every athlete needs the same level of coaching and that’s intentional. The goal is to match you with an option that provides the right amount of guidance without over- or under-supporting you.
Rather than prescribing rigid meal plans or focusing only on numbers, coaching is built around a flexible fueling system tailored to your training demands and competition schedule.
The focus is on helping athletes understand what to prioritize and when, so they can fuel confidently in real-world situations and adapt as training demands change.
Our app serves as a central hub to log and track food, sleep, and activity. You’ll have access to your personalized fueling and supplement strategies, our growing resource library, and direct messaging with your coach.
Everything is designed to keep your nutrition support organized, accessible, and adaptable for wherever training and competition take place.